哈舅系列产品全新升级:爱丝萝莉文创雪糕引爆金沙滩啤酒城
中国山东网-感知山东7月28日讯 伴随着第31届青岛国际啤酒节的哈舅隆重开幕,金沙滩啤酒城彻底变成了一片欢乐海洋。系列雪糕记者注意到,产品坐落在金沙滩啤酒城东啤酒文化广场6号的全新粉色系爱丝萝莉小屋,其清新雅致的升级装修风格与劲爽嗨爆的啤酒大棚形成鲜明对比,使游客宛若置身童话世界。爱丝
打卡神器诞生,萝莉哈舅文创雪糕引爆啤酒城
小屋内外装饰色调“少女心”满满,文创吧台前三位洛丽塔装扮的引爆小萝莉热情待客,吸引了不少游客朋友们驻足打卡拍照。金沙酒城除此之外,滩啤爱丝萝莉小屋所售卖的哈舅雪糕造型“哈舅”更是由中央美术学院毕业生徐彤创作,设计独特,系列雪糕亮点十足,产品后由中央美院毕业生焦健将其作品跃然“冰”上,全新制成了一支支地域特色鲜明的网红文创雪糕,口味地道、创意十足。
想要增强网红文创雪糕给顾客的代入感,就要找准景区内最具标志性文化元素。记者观察到,爱丝萝莉雪糕全部采用了超强流量IP“哈舅”活泼、可爱、亲和力十足的形象。拥有啤酒杯式“倒三角”身材、头戴耳机,浑身上下透露着一种潮酷范儿,深受游客朋友喜爱。来自山东烟台的游客韩女士称,当她第一眼看到哈舅雪糕,就被它颜值“爆表”的包装所吸引,买完后赶紧打开并拍了照片。“设计新颖而且口感纯正,真是满足眼睛的同时又兼顾了胃!”韩女士说。
滋味美妙之极,品种丰富制作精美令人回味
爱丝萝莉文创雪糕负责人焦健称,园区在售的雪糕目前有芒果、白桃IPA、巧克力黑啤、抹茶原浆及薄荷纯生五种口味。为满足不同顾客需求,五款雪糕还分为含啤酒及不含啤酒两种。想象一下:漫步在金沙滩啤酒城内,感受着啤酒节带来的激情与澎湃,品尝着哈舅雪糕带来的专属凉爽与甜蜜,这滋味美妙之极!
在采访过程中,焦健表示,爱丝萝莉雪糕售价与国内其他文创雪糕相比,档位并不高。为了保证口感,雪糕制作工艺是纯手工,每支雪糕制作都需要模具进行定型,耗费时间非常长,而且整个制作过程中不会有甜蜜素、色素、香精等添加剂,这跟普通雪糕在气味和口感上有很大区别。轻轻咬上一口,口感绵密,果味十足,回味悠长。“我们在制作过程中追求原生态材料,配料最多的就是牛奶、白糖以及果酱。”焦健表示,为了便于雪糕定型,他们还添加了很少一部分纯净水。
玩法全新升级,与哈舅大本营实现联动
文创所蕴含的内涵本质在于“文”和“创”,好的创意加以好的形式,才能使文创经济经久不衰。爱丝萝莉雪糕作为首次亮相啤酒城的全新产品,在创意打造与顾客互动上也是下足了功夫。与其他文创雪糕不同的是,爱丝萝莉所呈现的图案为360度全立体,而非单纯的平面图案。
据焦健介绍,雪糕在售卖过程中增加了盲盒玩法。只要顾客买到全彩图案的雪糕,他们将赠送一张价值68元的哈舅大本营40米超长滑梯体验券一张,中奖几率达9.9%。
谈到未来活动规划,焦健透露,他们近期将与哈舅大本营开展下一阶段合作,游客只要在哈舅大本营消费一定金额,将赠送10元代金券。游客持10元代金券,可到爱丝萝莉雪糕店现场使用。
记者了解到,“数字人民币 激情啤酒节”活动也已开奖,5万名中签者总计获得了1000万元的数字人民币红包。获得数字人民币红包的市民游客可以在啤酒节期间,在爱丝萝莉小屋或其它指定的近百家商户用于红包消费。
(责任编辑:新闻中心)
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