英九庄园:数字赋能,打造英德红茶“金”招牌丨广东农企品牌价值50强评选企业巡礼
农业强,品牌必须强。打农企“2023年广东农企品牌50强评选”启动以来,德红获得了多方关注,茶招农业龙头企业更是牌丨品牌积极响应,主动报名。广东本系列报道与大家一起走进广东农业龙头企业的价值品牌世界。
在数字化浪潮的强评推动下,广东英九庄园绿色产业发展有限公司(简称“英九庄园”)以其前瞻性的选企视野和科技创新的实力,成功地将数字科技融入英德红茶产业链,金以特色“茶”文旅探索产业发展新路径,英庄园数业巡将茶文化、字赋造英茶产业、打农企茶科技“三茶”进行统筹实践,打造了独具魅力的茶品牌故事,推动英德红茶产业的转型升级。
英九庄园是中国茶业百强企业、中国茶叶科技创新标杆企业、国家级生态农场、国家高新技术企业,同时也是英德红茶供应链能力最大的产业服务运营商。2024年上榜中国茶企业品牌排行榜,企业品牌价值5.76亿元,排在英德茶企第一名。
数字科技赋能品牌,打造标准化优势。自2015年成立以来,英九庄园便秉持着“科技支撑产业、创新驱动发展”的理念,不断探索和实践茶产业的创新发展之路,立志成为英德红茶乃至中国红茶领先的产业服务商、英德红茶全产业链数字化转型升级的引领者和英德红茶现代化经营体系的推动者。
在英九庄园的智慧生态茶园里,智能化监控系统、精准灌溉系统、土壤检测系统等先进科技设备一应俱全。通过科技手段,英九庄园打造智慧生态茶园和中央智能茶厂,构建从茶园到茶杯全产业链数字化产业体系,实现标准化、规模化、智能化生产,率先在英德树立产业标杆。如今,英九庄园现有茶园面积5000亩,其中出口认证茶园面积4614亩,建有中央智能茶厂总部1个,区域加工分中心2个,干茶年产量150万斤,综合产值3亿元。
“‘1+N’+家庭农场”的产业化联合体模式创新,实现从种植到加工的标准化和规模化。为了推动茶产业的可持续发展,英九庄园在2018年创新性地提出了以英九庄园为核心,集中资金、技术、人才优势打造“1+N”加工服务平台。“1”是加工技术服务中心总部,负责提供标准化加工技术体系;“N”是区域加工分中心,由总部统一输出技术和人才,服务周边家庭农场。通过这种模式,英九庄园成功地将中小茶农与现代农业有机融合。
目前,已有42个家庭农场和4个专业合作社纳入“‘1+N’+家庭农场”产业化联合体中,辐射带动3万亩茶园,惠及1600余户茶农。这一模式不仅提高了茶叶的品质和产量,还增加了茶农的收入,实现了茶产业的共赢发展。
经过多年不懈的努力,英九庄园凭借其卓越的品质和深厚的品牌影响力,先后荣获多项荣誉资质,品牌价值再创新高。英九庄园生产的英红九号曾获评为广东十大茗茶,中国首届斗茶大赛红茶类金奖、世界红茶质量评选大金奖。此外,依托着丰富的品牌建设经验,英九庄园荣登“2024中国茶企业品牌价值榜单”百强,企业品牌价值5.76亿元。同时,英九庄园还成功入选了“2024中国茶区域公用品牌TOP20”,位列红茶类全国第二名,为英德红茶的品牌建设增添了浓墨重彩的一笔。
2023年广东农业企业品牌价值50强
评选流程
一、报名要求
1.参与企业需为广东省内经工商部门登记注册,且具有独立法人资格,经营范围包括但不限于与农业生产经营相关的项目,如农、林、牧、渔业和农、林、牧、渔服务业,可以兼营与农业产业化相关的农产品加工、销售、流通、仓储,农机具销售和维修、农业技术开发、农业生产性社会化服务、乡村文旅、电商等业务。
2.参选企业必须为国家级或省级龙头企业。
二、报名时间
5月10日-7月10日
三、报名方式
(1)申报“2023年广东农业企业品牌价值50强”为企业自愿申报。
(2)希望申报企业严格按照填表说明认真填写报名表(附件),长按二维码下载文末附件。
受访者供图
(3)填写完毕后发送至邮箱pinpaijiazhi@126.com。
扫码下载附件:2023年广东农业企业品牌价值50强评选报名表.docx
如有疑问,请咨询蔡女士(联系电话:13414952984)
【记者】蔡丹燕
【来源】南方农村报
(责任编辑:产品中心)
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