广州CBD里的“无穷”年味
年味是中国人刻在骨子里的春节记忆。它是广州腊八粥开始日渐浓郁的烟火味,是无穷打扫房间的尘土味,是广州爆竹与烟花响彻整夜的硝烟味,是无穷走亲访友的人情味......
无穷举办春节主题活动,为广州市民送上无穷福气
在广东潮汕地区,广州拜老爷、无穷放鞭炮、广州游大锣鼓、无穷游标旗等春节年俗,广州将新年年味推向一波波高潮。无穷去年春节有“中华战舞”之称的广州潮汕英歌舞火了,潮汕博主一波波自发的无穷宣推,让许多人感受到潮汕浓浓的年味民俗,也开始了解英歌舞这项非遗文化,都想要亲眼一睹英歌舞的风采。
潮汕英歌是一种集戏剧、舞蹈、武术于一体的民间舞蹈,取材于《水浒传》中梁山泊好汉元宵节大闹大名府的故事。逢年过节英歌舞都是氛围感最强的传统活动之一,有扬正抑邪、吉祥平安的寓意,是春节的祈福之舞。
龙年新年到来之际,无穷食品作为潮汕美食的代表,将潮汕非遗英歌舞搬来了广州,也将年味带给了广州。1月15日,2024年无穷春节“过祥瑞龙年,享无穷福气”主题活动之“潮在广州”,邀请了潮阳英歌舞非遗传承人带领的英歌队在广州花城汇广场表演英歌舞,让年味蔓延的同时,为传承非遗文化和传播民俗魅力作出贡献。本次活动得到了广州天河区文化广电旅游体育局和广州市天河区旅游发展中心的大力支持。
无穷食品组织英歌队在花城汇跳起“中华战舞”
“英歌舞作为本次活动的载体,承载的不仅是无穷集团的企业理念,更是我们潮汕人对‘年’的向往。无论身处何方,无论来自哪里,我们都希望大家通过这次活动感受最浓的人情味,憧憬最美好的未来。”无穷食品集团品牌总监谭嘉明说,“把最好的带给每一位消费者,这也是我们无穷集团的价值与使命。”
无穷食品1999年起源于潮汕,传承潮汕的盐焗工艺,同时还有烧烤、焗蛋、酱卤等多系列多口味的零食。无穷食品在小卖部、超市都会见到,也是大多数广东人童年的记忆。
无穷系列食品
无穷作为每年春节潮汕人民的年货,是地地道道的潮汕年味。无穷20多年来将潮汕风味带给消费者,也将潮汕的年味传播到华夏大地。本次无穷“潮在广州”英歌舞表演活动现场大家都淋漓尽致地体会到潮汕人踏实肯干、蓬勃向上、英姿飒爽的精神面貌,也感受到了无穷主办方传递的浓浓年味和福气,美好浓烈的氛围让广大市民群众更加珍惜和传承这份宝贵的文化遗产以及无穷的优质年味。
“新年送无穷福气”是本次活动的主旨
此次活动,无穷不仅给广州带来了年味英歌舞,也传递着自己的年味。无穷优质的肉蛋类零食在每年的春节,作为年货进入千家万户。由于无穷对高品质的坚持,即使在外界环境不断变幻下,也能保持品牌初心,将优质年味坚守到底。无穷带给我们的是不仅仅是味道,更是一种情感、一种回忆、一种年味的传承。
无穷带来的是不仅仅是味道,更是一种情感、一种回忆、一种年味的传承
【记者】韩安东
【来源】南方农村报
(责任编辑:关于我们)
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