StubHub adds augmented reality to its app in time for the Super Bowl
For serious football fans, there's no more prized (or pricey) ticket than the Super Bowl. But that ticket also often comes with a lot of the unknowns that accompany traveling to a massive event in an unfamiliar stadium and city.
StubHub thinks the solution to that uncertainty may be augmented reality. The eBay-owned company plans to introduce an augmented reality feature to its app that allows potential Super Bowl goers to get an up-close look at Minneapolis' U.S. Bank Stadium.
SEE ALSO:Why smartphone cameras were the most important tech of 2017Beginning next week, people looking to purchase Super Bowl tickets via StubHub's iPhone app will see a new "AR" option that lets them bring up a 3D model of the stadium and its surrounding area. The idea, according to StubHub CTO Matt Swann, is to give ticket-buyers a way to better plan their Super Bowl experience well before they ever set foot in Minneapolis.
Using the augmented reality experience, they'll be able to more accurately visualize where their seats are in relation to the rest of stadium, as well as check out locations of various parking garages and pre-game events in the surrounding downtown area.
All that amounts to valuable information for an out-of-towner, Swann says. "We're solving for real pain points, not just tech for the sake of tech. For a lot of people, it's not an event you just show up for, it's kind of a bucket list item."
It's not the first time StubHub has experimented with mixed reality. In 2016, the company introduced a "virtual view" option, which uses virtual reality to let ticket buyers preview the view from their seats before they buy.
A sample image of StubHub's map view of the stadium's surrounding area.Credit: stubhubThat experiment proved successful. StubHub says engagement with its app more than doubled from 2016 to 2017.
Though it's still early days for ARKit and augmented reality, Swann says StubHub is already looking at how they can bring similar augmented reality features to other types of events, like concerts, as well as additional aspects of the event experience.
"When you think about adjacencies like parking, concessions, goods, there's all kinds of directions you can go with this. We know it's going to be a core part of the digital experience we're going to continue to invest in."
Featured Video For You
This window lets you experience augmented reality without the glasses
(责任编辑:行业动态)
- Google is bringing AI summaries to ‘Files’ so you can find your docs quicker
- Testing finds lead levels in Flint schools spiked from the month before.
- Steve Irwin receives posthumous star on Hollywood's Walk of Fame
- 广东112个镇上榜千强镇,粤西无缘榜单
- Deceased K
- Ford can make your Mustang Mach
- 'North Korean leader partially delegates power to sister' says spy agency
- 倒计时3天!这场潮味十足的农村青创特色产品集市不容错过
- Steve Irwin receives posthumous star on Hollywood's Walk of Fame
- 21 Lost and Lonely Cemeteries
- UK cybersecurity centre isn't too afraid of Huawei, report says
- Seattle moves to toss old marijuana convictions
- N. Korean missiles and cyber capabilities pose threats to US: generals
-
What to expect when a tech bubble bursts
Here's what people who weren't there don't know about the moment the dot-com bubble burst: there was ...[详细] -
2018年2月8日雅安市第四届人民代表大会第三次会议主席团第一次会议推定兰开驰 李伊林 杨俊辉 李 毅 彭学松 吴志君女) 李 勇杨兴品 刘 平 罗 强 ...[详细]
-
US keeps travel advisory on S. Korea at Level 2
The domestic departure lobby of Gimpo International Airport, in western Seoul, is crowded with peopl ...[详细] -
If Michael Cohen is telling the truth about his Stormy Daniels payment, he could be disbarred.
The Stormy Daniels affair appears to be growing more complex by the day—with its dueling lawsuits an ...[详细] -
18 Places for Epic Outdoor Adventure Across Colorado
The Centennial State is an outdoorsy dream, with hiking, mountain-biking, skiing, kayaking, birding ...[详细] -
2018年2月8日雅安市第四届人民代表大会第三次会议主席团第一次会议通过罗 强 李阳军 陈 勇 谭克强 周全智 ...[详细]
-
Instagram users are losing millions of followers due to a bug
Several Instagram users on Wednesday woke up to find their follower counts significantly decreased. ...[详细] -
倒计时3天!这场潮味十足的农村青创特色产品集市不容错过_南方+_南方plus青春逢盛世,奋斗正当时。10月27-29日,2023潮州市农村创业青年特色产品集市将在潮州市人民广场文化长廊举行。本次活动由 ...[详细]
-
广东超一半的北运淡水鱼来自这里!全链发力打响“南海鱼”金字招牌
广东超一半的北运淡水鱼来自这里!全链发力打响“南海鱼”金字招牌_南方+_南方plus8月下旬,位于佛山市南海区的广东何氏水产有限公司车水马龙,一辆辆活鱼运输车整装待发,热闹非凡。立秋过后,我国华北、西 ...[详细] -
Seoul sees 'high chances' of defector's border crossing into North Korea
Cheong Wa Dae / GettyimagesbankSouth Korea sees "high chances" of a person's alleged illegal border ...[详细]