Instagram adds advertisements to Explore feeds
We knew this day would come.
On Tuesday, Instagram announced that it will begin using the Explore tab as a way to show ads to users. The ads won't show up in the main grid. Instead, once a user clicks on a post from Explore, Instagram will serve ads in the discovery feed users scroll through from that post.
Ads already appear in the home and story feeds, with more volume and more types of ads than ever. Explore had been, until Tuesday, one of the (surprisingly) last places on Instagram that didn't have ads.
But many foresaw change a comin'. During an earnings call in October, Mark Zuckerberg hinted that the Explore tab was an "opportunity" for more ad placement.
Tweet may have been deleted
Instagram's announcement notes that Explore is where people come to discover something new, so that it's a natural fit for advertisers.
"This is an opportunity to be part of what’s culturally relevant and trending while reaching new audiences who are looking to discover something new," the blog post reads.
Previously, getting a post on Explore was a holy grail achievement for Instagram accounts seeking to grow their followings. Attaining that prime placement required some magical combination of virality and smart hashtag usage. Now, brands can pay to reach you there.
Featured Video For You
Michael Phelps tells us how he runs his Instagram account
(责任编辑:产品中心)
- Why Kamala Harris triggers Donald Trump so intensely.
- Dustin shows masterly focus at Augusta
- 解放思想 投身司法改革大潮
- Seoul on high alert as virus cases exceed 60 for 2nd day
- 20 Places to Eat Dumplings and Noodles for Lunar New Year
- CPUs Don't Matter For 4K Gaming... Wrong!
- YouTube restricts videos from far
- 解放思想 投身司法改革大潮
- Zverev rebounds to beat Schwartzman at ATP Finals
- From Prairie Grasslands to Man
- White House reportedly warned Flynn vulnerable to Russian blackmail after sanctions call.
- After Parkland shooting, do we need social media background checks?
- After Parkland shooting, do we need social media background checks?
-
Students get free entry at second Rawalpindi Test but what’s the catch?
ListentoarticleThe Pakistan Cricket Board (PCB) has announced free entry for students to the second ...[详细] -
Novel concrete battery could let buildings store their own energy
One of the more interesting areas of battery research centers on how these devices can not just stor ...[详细] -
Microsoft investigates Xbox One bug revealing gamers' real names
Gamers are complaining their real names are being exposed on Xbox One, and Microsoft is on the case. ...[详细] -
The Wendelstein 7-X stellarator is an experimental nuclear fusion reactor designed to bring us close ...[详细]
-
LG Display starts production of advanced OLED displays for gaming
A monitor equipped with LG Display's 27-inch 480Hz QHD Gaming OLED panel is on display. (LG Dis ...[详细] -
Conservative media covered Mike Flynn’s resignation from every angle today.
A daily roundup of the biggest stories in right-wing media.On Monday night, National Security Advise ...[详细] -
Number of blood donors dips 11% in Jan.
(Yonhap)The number of blood donors in South Korea sank nearly 11 percent in the first five months of ...[详细] -
Moon, Abe agree to push for oil supply cut to North Korea
President Moon Jae-in, right, shakes hands with Japanese Prime Minister Shinzo Abe before their summ ...[详细] -
Malan retires from international cricket
LONDON:Dawid Malan retired from international cricket on Wednesday, with the batsman saying his Engl ...[详细] -
Why do people hate Ed Sheeran?
A lot of people didn't like Ed Sheeran's Game of Thrones cameo. But he was getting plenty of hate ev ...[详细]
CrowdStrike outage is still causing hundreds of flight cancellations daily
Will 'toughest' sanctions rein in North Korea?
- Tesla issues recall for 9,100 Model X cars
- White House communications director reveals Trump as anonymous source
- Microsoft investigates Xbox One bug revealing gamers' real names
- 5分钟内双方进3球 球员上演帽子戏法
- The Weird, Wonderful World of Water Towers
- 营造感恩氛围 奋力脱贫攻坚
- Four ways to fusion: The pros and pitfalls of our nuclear power pursuit