头部电商平台赋能,水产种业博览会交易永不落幕
抖音、京东、种业淘宝、博览不落微信等头部电商平台都在直播卖鱼了!易永
11月24日,头部中国水产种业博览会暨首届广东(国际)现代化海洋牧场产业大会(下称“水产种博会”)开幕前夕,在水产种博会举办地——广东国际渔业高科技园,灯火通明,人声喧闹。参展商们早早抵达,顾不上休息,刚搭建结束就在现场纷纷开始直播。水产种博会现场交易走上电商路,为参展企业拥抱更大市场搭建平台。
当前,水产种博会已成为水产种业企业交流交易的重要平台。围绕落实省委“1310”具体部署,扎实推进“百县千镇万村高质量发展工程”,今年水产种博会在保持现有交易优势基础上,搭建电商赋能平台,为水产种业振兴,渔业高质量发展提供“云”动力。
企业忙开播 观赏鱼销售火爆
“大家看这条斗鱼,背鳍直立,尾鳍展开超过180度,这种品相十分标准。”在水产种博会观赏鱼专区,四个直播间正被多家企业“抢占”。在镜头前,主播们用一个个小缸展示斗鱼、孔雀鱼、金鱼、灯鱼等观赏鱼,从鱼的家系来历,到培育过程,以及特色卖点,向线上观众详细讲解,引来点赞连连。
“我前几天刚在抖音上拍鱼,买下一条当年红白锦鲤。”广东省锦鲤协会秘书长刘彤介绍,在传统的锦鲤交易方式中,买家要现场对鱼进行详细观察,然后还会谈价。在网络平台上,这种交易方式变成了类似拍卖的现场叫价,卖主在商城直播间内展示鱼的详细特点,围观的网友竞相开价,价高者得。
一方(广州)水族器材有限公司是依靠电商成长起来的公司,目前在全国有超过2000个经销商,公司近年来开始重点经营活体观赏鱼。负责人黄坤林表示,通过电商,企业能够快速提高曝光率,是广大中小企业扩大销路、快速发展的优选方式。
企业纷纷“触网” 电商赋能渔业高质量发展
搭建电商平台“触网”,成为当前渔业提质增效的重要渠道。
以抖音平台为例,很多账号直播销售鱼苗,有的通过近距离播放来展示产品,还有的把短视频拍摄点摆到鱼苗场、养殖场,通过直观展示养殖效果来扩大营销,受益产业囊括草鱼、鲢鱼、鲫鱼、鲤鱼、鲮鱼等多种。
在水产种博会主展馆,广东海威农业集团有限公司负责人刘东戈介绍,公司有大规模的水产苗种和养殖业务,利用现代化海洋牧场平台,养出的海鱼品质一流。目前公司已经开始接触如美团优选、个人主播等电商平台,计划销售海鲜预制菜,如盐渍金鲳鱼、带头熟虾等产品,预计到今年底会形成稳定的流量,届时会邀请主播到“海威2号”进行现场直播。
据介绍,企业通过电商渠道,直接对客户产生影响,比传统的经销商销售模式更加高效、便捷。以水产动保产品为例,在拼多多、京东、微信、微店、抖音、快手等平台均能看到直播销售的身影。
以更高效的商业模式,企业能获得更多的发展机遇。水产种博会主办方介绍,此次水产种博会,将大力推动水产业信息化、智能化、国际化,积极引导企业融入网络大环境,加快实现高质量发展。
【记者】孙岁寒 李国华 李瑞雪 林伊晴
【来源】南方农村报
(责任编辑:行业动态)
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