前方高萌!“鱼三生”——三角生鱼IP来啦!
(三角生鱼IP“鱼三生”正式发布。时长共1分02秒)
2月23日,前方“中国生鱼之乡”——中山市三角镇启动2024三角生鱼美食文化嘉年华。高萌活动为期4天,角生以逛食展、鱼三生品鱼宴、前方争厨王、高萌观鱼灯、角生赛大鱼等一系列文化特色活动,鱼三生让群众沉浸式感受三角生鱼文化的前方深厚内涵。值得关注的高萌是,开幕式上正式发布了IP形象“鱼三生”,至此,三角生鱼有了专属的品牌形象。
该IP形象名为“鱼三生”,昵称“生鱼小财”,既特指三角生鱼,也寓意生龙活虎、生财有道、生活幸福。“祝您劳有所获、发点小财!”
三角生鱼IP“鱼三生”。
“鱼三生”的名字也具有丰富内涵,既特指三角生鱼,也寓意“三个生”:一是生龙活虎,该IP诞生、命名于龙年,象征着生鱼顽强的生命力,也寓意三角生鱼必将引领乡村振兴如虎添翼。
二是生财有道,从外观特征看,生鱼身体上的条纹像是古代的铜钱,因而生鱼也有“财鱼”之称,可帮助诚实劳动的三角人民致富增收。
三角麒麟舞。
“鱼三生“IP形象头顶麒麟帽,身披祥云服,灰色活泼灵动的鱼身,伴着铜钱花纹,突出了生鱼的辨识度,老百姓口中的“财鱼”“乌鱼”形象跃然纸上。麒麟帽的元素源于三角镇省级非遗项目麒麟舞,两大元素的有机结合,体现了产业经久不衰、兴旺发达的蓬勃态势。
三是生活幸福,符合三角镇“金三角、绿三角、福三角”的建设理念,意在为千家万户带来生生不息、世代延绵的福气,饱含了广大群众对美好生活的向往。
三角生鱼。
作为三角镇的特色优势产品,生鱼以口感爽脆,肉质鲜美等优势赢得广大食客的喜爱。为进一步塑造三角生鱼品牌形象,三角镇根据生鱼的形象特征、文化寓意,精心设计了数款IP造型,并在年初八发起网络投票,吸引68.3万人线上参与,最终选出这款“鱼三生”IP形象。
“鱼三生”IP形象可爱、吉祥喜庆,独特的视觉符号设计可提高品牌亲切度和辨识度,有助于群众建立对三角生鱼的认知和理解,进一步推广三角生鱼美食文化,促进三角生鱼产业高质量发展。
三角生鱼养殖基地。
三角镇地处粤港澳大湾区腹地的沙田水乡,有着60多年的生鱼发展史。近20年间,三角生鱼产业发展迅速,养殖面积扩大10倍至1.4万亩,每年生产杂交生鱼苗超过35亿尾,占全国杂交生鱼苗种市场份额60%,是名副其实的“中国生鱼之乡”。
规模壮大的同时,三角生鱼产业链近年也愈加完善,涵盖鱼苗孵化、标苗培育、成鱼养殖、加工流通和饲料配送,年产值超17亿元,占全镇农业GDP 82%,带富了无数三角人。未来,三角生鱼将继续奋力前游,跃入“百千万”高质量发展新阶段。
【见习记者】陈咏韶
【统筹】黄帼蓉 包睿 邓莉娟
【来源】南方农村报
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