年鱼进万家!恒兴年鱼礼领“鲜”发布,好吃好礼!
11月25日,“中华好年鱼(广州)推介会”在广东国际渔业高科技园隆重举办,领发礼活动现场热闹非凡,布好琳琅满目的年鱼产品令人目不暇接,美味的烹调试吃、细致的直播讲解,一场推介会为线上线下观众提供了一场沉浸式美食体验秀。
而广东恒兴集团有限公司(下称“恒兴”)新推出的年鱼新品一举成为了全场焦点。从全新的外包装设计,到充满“年味”的图案与独特的口味相结合,恒兴在现场众多参会品牌里成为“最靓的仔”。
“去年恒兴的礼盒非常好看,受到许多企业、单位的青睐,纷纷订购用作年关员工福利发放。所以,今年我们也是十分期待恒兴的年鱼礼盒,特地过来观看、品鉴一番。”推介会一位餐饮渠道的客户在现场品尝后兴奋地表示,实地考察后感觉恒兴今年对“年鱼”的开发依旧有新意,更有鲜意。
从2022年“年鱼经济”概念提出至今,作为产业龙头企业的恒兴说干就干,从打磨年鱼产品概念到产品推出,响应快,行动力强,一马当先,敢为人“鲜”。如今2024恒兴“年鱼”产品全新发布,这是实力派打造的情怀力作,也是给全国人民送上的看家本领,正印了那句“年年有余,岁岁金鲳。”
恒兴,在新一轮年鱼秀上的表演,亦没有令观众失望。
岁岁恒兴,诠释“年鱼”全新理念
在本次推介会上众多年鱼产品中,恒兴的2024全新年鱼礼箱尤其吸睛,一眼掳获了众多食客的芳心。据悉,礼箱将中国红、深海蓝与湛江遂溪北坡游鱼文化元素用插画的形式结合在一起,将中国传统的年俗文化与年鱼产品演绎得生动又有趣,引来现场不少餐饮客户纷纷咨询。
“今年年鱼礼盒的主题为‘年年有鱼,岁岁恒兴’,年年有鱼包含了传统文化‘年年有余’的美好寓意,‘岁岁恒兴’其实代表了两层不同的意义。”恒兴集团水产食品事业部市场部负责人许毅针对年鱼礼盒的研发理念做了进一步说明,第一层是包含每一年都恒久兴旺的寓意,是对祖国对每一个家庭对每一个人的美好生活的愿景及希冀;第二层则是延续了恒兴集团的使命恒农兴邦,也是强调了恒兴将依靠“全产业链”的优势,努力推动年鱼产品成为春节仪式性消费的信心和责任,从而推动农产品塘头价的提升,带动农民增收,激发乡村振兴的新动能。
不仅礼盒设计让人眼前一亮,恒兴今年的年鱼产品更是创意十足。在恒兴的美食品鉴区,鲜香馥郁的香味,引得食客、客户纷纷前来打卡试吃。“没想到今年恒兴会将螺蛳粉、冬阴功汤与烤鱼结合在一起。”现场不少食客对恒兴新出的“大口喝汤烤鱼”系列产品感到惊喜。秘制的酱汁融合了鱼肉鲜美,整个鱼汤咸淡适中,又带着几分鲜甜,酸酸辣辣,十分开胃。
在产品推介环节上,恒兴集团水产食品事业部大客户部总监柳卫峰向大家详细介绍了恒兴全新年鱼礼盒。全新的恒兴年鱼礼盒取名为“年年有余,岁岁恒兴”,里面包括了5款年鱼产品,“大口喝汤烤鱼(螺蛳粉味)”、“大口喝汤烤鱼(冬阴功味)”“东坡金鲳鱼”、“冬阴功海鲜煲”和“红烧咸鱼茄子煲”。
其中,大口喝汤烤鱼该系列产品实现了跨界突破,将烤鱼与螺蛳粉、冬阴功汤相结合,实现了大口喝汤、大口吃鱼、大口嗦粉的三大食趣为一体。整体产品口味十分丰富,非常具有地域特色。仅需简单操作,食客就能与家人一起嗦粉喝汤吃烤鱼,也可轻松烹饪出大师菜与家常菜,为年夜饭增添与众不同的鲜味。”
说干就干,年鱼年菜一马当先
去年,恒兴依靠“全产业链”的资源优势,积极践行“大食物观”,推进湛江特色产品金鲳鱼“12221”市场体系建设,开展“年年有余,春节有年鱼”营销行动,开发金鲳鱼“年鱼”预制菜,支持开展“年鱼”研发、生产、包装、营销。
凭着“年年有鱼,岁岁金鲳”的响亮口号,恒兴打造出了具有湛江特色的地域名片,推动金鲳鱼塘头价从2021年低于成本价约8-9元/斤涨至今年的15-16元/斤以上,回到高于成本价的合理价位,为金鲳鱼产业提质增效,带动了农民增收。
而在今年的10月27日,首届“年菜”领军企业座谈会在广州举行,对于这个比“年鱼”更广泛的预制菜理念,恒兴一马当先,说干就干,迅速做出了研发部署,以此支持新一轮的“年菜”热潮。
在今年的年鱼礼盒中,恒兴在延续了湛江特色产品“金鲳鱼”的基础上增加了清江鱼产品线,令整体的年鱼礼盒产品更加丰富,同时也希望借由“年鱼”消费风尚,进一步带动清江鱼的产业增收。
近年来,恒兴一直以“食品企业”为定位,围绕“六鱼两虾一蛙”的全产业链优势,联合各大高校、研究院等,研发出了200多款水产预制菜产品,深受消费者欢迎。在产品研发方面,恒兴不止考虑到B端餐饮端应用场景,还针对C端消费者的生活场景进行产品开发,满足了消费者各种生活场景的需求。如烤鱼系列产品,就适用于近年火热的露营场景应用,又如一人食金鲳鱼面系列产品,则充分考虑到深夜加班、宅家等应用场景,既能满足于饱腹的需求,又能为消费者补充到充足的营养。只有通过“预制菜+生活场景”的结合,才能让消费者更具象地认识、了解预制菜。
让世界爱上中国味,是恒兴食品一直坚持的宗旨和理念。未来,恒兴表示将继续将中国八大菜系美味与水产预制菜进行结合,研发出更多具有地域性特色的美味、营养、健康、安全的“年鱼”产品,为新年节日送上一份“恒兴味道”,让人们足不出户就可以享受到各式美味,让更多人爱上中国味、恒兴味。
【来源】南方农村报
【记者】刘弋文
(责任编辑:新闻中心)
- World's first green ammonia plant is now open for business
- Genius mom has the best way of sneaking out of her kid's nursery
- First look at Windows Story Remix, the app that turns anyone into a Hollywood director
- 从化、增城、澄海、平远、连州入选全国生态文明建设示范区!
- 21 College and University Museums
- By a technicality, August's full moon is blue. Here's why.
- Alabama's horrible death penalty law needs to go.
- US supports provision of COVID
- Fire sale: Amazon updates tablets and lowers prices
- Webb telescope discovers 6 rogue worlds. They didn't form the way you'd expect.
- 雨城区沙坪中心校腰鼓表演获赞誉
- South Korea refrains from commenting on Kim Jong
- 'North Korea hacked into South Korean nuclear energy institute'
-
Jess McAllen ,July 25, 2024 Value Judgment ...[详细]
-
North Koreans overtake South Koreans in TOEFL score in 2020: report
According to a report from the U.S.-based Education Testing Service (ETS), the administrator of TOEF ...[详细] -
Graceful dog jumps over doggy gate like it's NBD
Some dogs are good at fetch, others can show off their sweet tricks. This pup is a master in jumping ...[详细] -
Fire sale: Amazon updates tablets and lowers prices
One out of every three tablets sold last quarter was an Amazon tablet.It’s a stat Amazon&rsquo ...[详细] -
Webb telescope discovers 6 rogue worlds. They didn't form the way you'd expect.
Sometimes, planets go rogue. Scientists used the powerful James Webb Space Telescope to spot six of ...[详细] -
Man City's Kevin De Bruyne to consider future if European ban upheld
MANCHESTER:Manchester City midfielder Kevin De Bruyne believes the Premier League season will be fin ...[详细] -
Tesla teams with Vermont utility company for Powerwall energy grid
Tesla is pairing up with a Vermont utility provider to offer subsidized Powerwall battery packs to b ...[详细] -
European nations fine Facebook over being cagey with users' data
Facebook is following Europeans without telling them, and it might one day cost them a giant chunk o ...[详细] -
Who is the Dark Wizard in 'The Lord of the Rings: The Rings of Power' Season 2?
Just when The Lord of the Rings: The Rings of Powerreveals the identity of one mysterious wizard, it ...[详细] -
[KH explains] What is prosecution looking for in its probe of Cho Kuk family?
The prosecution’s investigation into corruption allegations surrounding Justice Minister Cho Kuk’s f ...[详细]
Tesla reveals Cybertruck has sold more than DeLorean
Mobile Facebook navigation feature makes the app even easier to use
- Trump won't stop making a deceptive bird claim. Experts debunk it.
- Why it took more than 50 years for the U.S. and Cuba to renew ties.
- Judge rules against US women's football team in equal pay case
- James Blunt announces new album in the most James Blunt way possible
- “笋货”上市采购旺!清远西牛麻竹笋迎秋季尝鲜热
- 'North Korea hacked into South Korean nuclear energy institute'
- Google's 'Instant Apps' for Android are open to all developers