Nokia finally returns to the smartphone market
After years of anticipation, Nokia is finally back in the smartphone game.
To little fanfare, the Finnish technology company HMD Global (HMD) Sunday unveiled the Nokia 6, a mid-range Android smartphone for the Chinese market. HMD owns the rights to use Nokia’s brand on mobile phones.
SEE ALSO:Microsoft subtly admits the Nokia deal was a failure and 7,800 employees will lose their jobsThe Nokia 6, which runs the newest version of Google’s mobile operating system, Android Nougat, sports a 5.5-inch full HD (1920x1080 pixels) display. With metal on the sides and a rounded rectangular fingerprint scanner housed on the front, the Nokia 6 seems reminiscent of the Samsung Galaxy S7.
The new Nokia smartphone is powered by a mid-range Qualcomm Snapdragon 430 processor and will compete with the likes of Samsung’s Galaxy A series models and other mid-end smartphones. The smartphone is manufactured by Foxconn.
HMD says more smartphones coming in the first half of 2017.
HMD doesn’t seem hurried about its global ambitions. The Nokia 6 will exclusively sell in China through ecommerce giant JD.com, it said Sunday. The smartphone is priced at 1,699 CNY (roughly $250). HMD says it will launch more products in the first half of this year.
Other features of the Nokia 6 include a 4GB of RAM, and 64GB internal storage. The Nokia 6, which also houses dual amplifiers capable of delivering louder sound, features a 16-megapixel phase detection auto focus camera on the back and an 8-megapixel selfie camera on the front.
"China is the largest and most competitive smartphone market in the world," the company said in a press note, justifying why its long-anticipated smartphone is limited to the Chinese market. "Our ambition is to deliver a premium product, which meets consumer needs at every price point, in every market."
Credit: nokiaThe Nokia 6 was expected to be unveiled at the Mobile World Congress, the four-day trade show scheduled to start on Feb. 27. But an early launch could help the company capitalize on the Chinese New Year, according to Tarun Pathak, senior analyst at research firm Counterpoint.
Many wanted to see a high-end smartphone from Nokia, but its decision to go with a mid-end device is strategic, Tarun told Mashable. "Nokia would like to target mid-end segment where Chinese players are more dominant and try leverage its brand equity in that segment," he said.
"Interestingly the price point of Nokia 6 is very close to the average selling price offered by the top three Chinese players," he added. The mid-end smartphone market is growing 12 percent year-on-year, according to the research firm.
Once dominant in the global cellphone market, Nokia couldn’t keep pace with iPhone and Android smartphones. The company instead relied on Microsoft’s mobile operating system Windows Phone, and later got acquired by the company.
Under Microsoft, the relevance of Nokia smartphones further diminished with Windows Phone-powered smartphones struggling to gain traction. Last year, the Redmond giant let go of the remaining Nokia employees and all but shut down its smartphone business.
Now at HMD, Nokia begins a new chapter in its 150-year history.
Featured Video For You
Yes, this TV really is transparent
TopicsAndroidMicrosoft
(责任编辑:资讯)
- 全国土壤普查办抽验组到广东开展土壤普查质量抽验
- Mike Huckabee likens Trump to Captain Quint and Hillary to Jaws, forgets Jaws won
- Donald Trump isn’t another Ross Perot: The two billionaires are actually very different.
- 把握金融渗透面 多样营销辟蹊径
- Military prosecutors indict intel official over leaking 'black agent' info
- Against All Odds: How Netflix Made It
- 国家林业局工作组深入天全县调研森林保险工作
- Refugees marching to Austria: Hungary has denied access to trains.
- 芦山县公安局交警大队民警爱心救助车祸女童
- What Ever Happened to Winamp?
- Sarah Huckabee Sanders gets huffy in Twitter photo correction
- Tesla Cybertruck production and deliveries were just halted. Here’s the likely reason.
- Slate’s weekly roundup: Joshua Keating on his week at Slate.
-
China's Tsinghua University has scored a world first by demonstrating the inherent safety of the fir ...[详细]
-
点赞!深汕大安村、红罗村上榜广东首批乡村振兴示范村创建名单_南方+_南方plus近日,广东省农业农村厅发布《关于公布乡村振兴示范镇示范村创建名单的通知》以下简称《通知》),同意50个镇创建广东省乡村振 ...[详细]
-
[INTERVIEW] Young North Korean defectors fall prey to human trafficking
A young North Korean woman who was forced to work as a "webcam girl" in an apartment in China escape ...[详细] -
Dudes are super impressed with this sign spinner's cool moves
You have to do something to make the work day go by faster.This sign spinner chooses to wild out.SEE ...[详细] -
Families of S. Korean detainees in NK appeal to embassies for support
Lee Shin-wha, former ambassador for international cooperation on North Korean human rights (center), ...[详细] -
Jeb, Trump germophobia: Republican establishment candidate launches hygiene offensive.
As discussed Tuesday by Slate’s Josh Voorhees, Republican establishment presidential candidate Jeb “ ...[详细] -
PS5 Pro: This new feature is why it’ll be better than the OG PS5
Sony is gearing up for the launch of the PlayStation 5 Pro and encouraging developers to optimize th ...[详细] -
Jeb, Trump germophobia: Republican establishment candidate launches hygiene offensive.
As discussed Tuesday by Slate’s Josh Voorhees, Republican establishment presidential candidate Jeb “ ...[详细] -
The AI stock bubble has burst. Here's how we know.
When you live in tech bubble central, signs of a tech bubble become easier to spot every time. Drive ...[详细] -
雅安日报讯7月15日,省联社党委委员、主任张远国带领业务发展部及会计运营部相关人员一行深入汉源联社开展调研指导。张远国一行先后深入到汉源清溪、新县城市荣乡两个迁复建网点及九襄信用社开展实地调研。调研中 ...[详细]
- From Prairie Grasslands to Man
- Premier League clubs to extend bans for fan abuse
- Facebook says Google and Twitter collect and share your data, too
- 名山区公安分局黑竹派出所帮助走失儿童寻找家人
- LG Display starts production of advanced OLED displays for gaming
- 市地税局模拟训练检验团队协作能力
- That debate in brief: Trump ducks, dodges and threatens America